Hello!
I'm a higher education and e-learning innovation enthusiast with nearly a decade of experience marketing online college and campus university brands, degrees, certificates, and courses to both traditional students and adult learners.
My enrollment growth expertise includes product messaging and positioning, creative campaign concepting, copywriting, content strategy, brand development, display and paid search advertising, email marketing, lead generation, landing page conversion optimization, user experience, and admissions and student communication.
Colleagues describe me as a collaborative, friendly, and resourceful co-worker who is creative, analytic, and really good at asking important questions. A strong strategist and idea generator, I approach marketing logically and creatively, and support business goals with objectives that make a measurable impact on KPIs.
Wondering how to pronounce my name? It's a little bit shorter than a day long :-)
Adala smiles.