I was asked to capture the spirit of the new University at Albany "Unleash Greatness" brand campaign in creative copy. Described by marketing leadership as a powerful "anthem," the hashtag concept I created continues to be used in UAlbany marketing communication collateral and social media.
Ablaze with big ideas.
Burning to learn.
You’re propelled by the sense that you're on a path—you’ve got a purpose.
And you want to be prepared.
So you’re exploring your interests.
Asking tough questions.
Pursuing new passions.
Magnifying your mental strength.
You’re working alongside international researchers.
Getting to know students from around the globe.
Studying on site in Taiwan. Costa Rica. Africa. China.
Excavating artifacts. Investigating forensic evidence. Chasing lightning.
At the University at Albany,
You’re creating your own adventure.
Confident, determined, and optimistic,
You’re forging your future.
You know you’re ready for what’s next.
Because you are
One of The Greats.
Burning to learn.
You’re propelled by the sense that you're on a path—you’ve got a purpose.
And you want to be prepared.
So you’re exploring your interests.
Asking tough questions.
Pursuing new passions.
Magnifying your mental strength.
You’re working alongside international researchers.
Getting to know students from around the globe.
Studying on site in Taiwan. Costa Rica. Africa. China.
Excavating artifacts. Investigating forensic evidence. Chasing lightning.
At the University at Albany,
You’re creating your own adventure.
Confident, determined, and optimistic,
You’re forging your future.
You know you’re ready for what’s next.
Because you are
One of The Greats.
#ONEOFTHEGREATS
@UAlbany
@UAlbany
To prompt accepted students to share their university decision in social media, we embedded the concept into a welcome packet that encouraged them to post their good news and school spirit in social media channels.
#OneOfTheGreats - "You're In!" Accepted Student Mailer and Social Media
Sample use in social media post by accepted student:
Sample use in social media by the University at Albany, SUNY admissions team to promote open house event:
