The UAlbany #OneOfTheGreats theme that I created became the central message for a number of alumni fundraising and future student marketing campaigns. To get accepted students to circulate their university decision in social media, we embedded the concept into a welcome packet that encouraged them to share their good news and school spirit in social media channels such as Instagram and Twitter.
Sample use in social media by the University at Albany, SUNY admissions team to promote open house event:
Sample use in social media post by accepted student:
